Games insights would possibly possibly possibly be rolled into Nielsen Sports’ products and companies

Knowledge analytics company Nielsen is to shut down games market compare division SuperData.

Nielsen had started sharing the records to purchasers and workers earlier than confirming the closure to SBJ. Nielsen explained that its games-related companies will turn out to be an “extra honest” of Nielsen Sports rather then remaining a standalone entity.

“We have gotten made up our minds to wind down SuperData commercial operations,” the assertion acknowledged. “Our focal level going forward would possibly possibly possibly be to verbalize games-related companies and insights as added functions and capabilities to core Nielsen Sports products and companies.”

It be unclear how many other folks, if any, would possibly possibly possibly be affected by the closure. GamesIndustry.biz reached out to SuperData for recount.

Nielsen obtained SuperData in September 2018, hoping at the time that the analyst agency would bolster its capacity to give insights about esports.