Tierra Whack has the full building blocks she desires within the dreamy, intergalactic tune video for her most contemporary single “Link,” out Tuesday (April 6).
Released as half of Lego’s “Rebuild the World” marketing campaign, which aims to encourage each person to “peek the area via via kid’s eyes,” the video’s storyline used to be created by Whack and a neighborhood of formative years after they spent the day playing at the side of the colourful bricks. The rapper admitted she at the origin had “no earlier imaginative and prescient” for the visuals earlier than meeting the kids. “I used to be so enraged. I knew the kids would give me factual convey material,” she said in a video relating to the experience. “I believe so factual this day. I must work with kids each day.”
The tune video used to be directed by Cat Solen, who previously worked with Whack on the corresponding clip for 2019 single “Unemployed,” and aspects the 25-year-passe musician and visible artist dwelling on a desert planet with adorable alien buddies who all half their Legos. Collectively, they manufacture a colourful spaceship, which come what may resembles both a kangaroo and a chameleon, and Whack heads for outer dwelling. Once she leaves her buddies within the encourage of, however, she posthaste makes the willpower to reverse route and return house.
Apart from to the tune video, Lego additionally shared a heartwarming within the encourage of-the-scenes video that aspects the kids’ reaction to the tune video. It’s all rather wholesome: There is looks to be like of sheer satisfaction and shock, and, most considerably, they had been all very enraged to articulate their creative imaginative and prescient realized.
Talking later within the identical video about her have creative imaginative and prescient — Whack’s past visuals own ranged from hybrid stuffed animals and graveyard puppets in “Whack World” to sentient potatoes in “Unemployed” — Whack shared that every tune video is any other probability for her to swap the “point of view” of the fable she’s telling.
“After I indirectly salvage to salvage a visible for my songs, it’s acceptable any other shot to take into story some extent of view of how I may presumably describe the identical thing,” she said. “That’s my complete thing acceptable telling my fact. Whether I’m sad, whether I’m chuffed, regardless of emotion I’m feeling — right here is coming from me. This is my decent self.”